Sometimes as musicians we tend not to care about the way things look, only how they sound. But at Dunlop we take pride in the work that we put into everything we create—from the gear itself to the packaging that it comes in. So we’re proud to announce that Way Huge has recently been featured on The Die Line (the world’s authority when it comes to package design) for its creative design in packaging. So the next time you rip open that new Carbon Copy or Crybaby from its box, take a moment to first reflect on the artistry that was poured into it. If you have any thoughts or want to share your support for Way Huge, you can rate the packaging on The Die Lines site.

For more details and the complete set of packaging pictures you can visit the post here.

“Dunlop’s in-house team set about creating packaging that spoke to the garage workshop heritage of Way Huge, but with an added bright, clean sheen as a nod to the forward-thinking sonic voyagers brave enough to use them. Everything in the Way Huge packaging system was designed to look as though a garage-based entrepreneur made it in 1976. What appears to be a “one-size-fits-all” kraft box with poorly hand-silkscreened graphics is really a custom box with distressed artwork printed 4up on a flexo press. The 4 artworks, while all containing the same pattern, are rotated differently to give a random appearance when all the boxes are viewed together. The label is designed to resemble a repurposed bumper sticker with fluorescent colors and crappy 70’s counterculture typefaces. Also included in the box: a printed “weathered” card that holds two souvenir buttons.”